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Translate growth targets into structured pricing architecture across channels, lifting margins while protecting volume and competitive positioning.
Founders and Chief Executives
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20+ Years Experience
Leading controlling, finance structures and ERP transformations across multi-country SMEs, owning margin performance, pricing discipline and cross-border financial alignment with full P&L accountability.
Strategic Impact
I eliminate reactive discounting; install ERP-aligned pricing discipline delivering cross-country margin clarity and profit control.
How I help
Turn pricing into a disciplined profit engine across channels and markets. Revenue growth unlocked through segmentation, elasticity modelling and dynamic pricing that protects margin while accelerating volume. Discounting and promotions rebuilt to stop leakage and lift contribution. Governance, policy and team capability installed to hardwire accountability. Boards gain clear visibility on price-performance, faster decisions, and sustained EBITDA expansion.
What I can help you with
Designing and implementing of multi-channel pricing strategy aligned with business growth goals
Building pricing policy frameworks for e-commerce and B2B organisations
Install clear guardrails on discounting, approvals, and deal structures to stop margin erosion and restore commercial discipline.
Customer segmentation based on willingness to pay
Identify profit pools by differentiating price sensitivity, reallocating value capture toward higher-margin segments without sacrificing scale.
Quantify demand response to price changes, reducing decision risk and increasing EBITDA through data-backed pricing moves.
Implementation of dynamic pricing in e-commerce
Deploy rule-based and algorithmic pricing engines that respond to market signals while safeguarding contribution and inventory efficiency.
Promotion profitability analysis and discount optimisation
Measure true incremental impact of promotions, eliminating loss-making campaigns and redirecting spend toward margin-accretive activity.
Establishing pricing governance and decision processes
Define ownership, escalation paths, and reporting standards, ensuring consistent execution across regions and preventing uncontrolled price exceptions.
Building or organizing pricing teams
Structure roles, KPIs, and accountability models that embed financial rigour into day-to-day commercial decisions.
Assess systems, behaviours, and controls to expose hidden margin loss and deliver a clear, prioritised profit recovery roadmap.
Who I work with
Chief Financial Officers
E-commerce and Digital Directors
Commercial and Pricing Leaders
My Projects
Allegro — Marketplace Pricing Transformation
Role: Pricing Manager
Client context: Largest marketplace in Central & Eastern Europe; multi-million product catalogue.
Client challenge / objective: Build structured pricing governance and margin management in a highly competitive online marketplace environment.
Scope of work:
- Created a Price Management function
- Developed pricing policy and decision frameworks
- Implemented category-level margin management policy
- Supported “Allegro Smart” – a program similar to Amazon Prime
- Supported leadership in pricing governance
- Created “Allegro Prices” – a leading price support program for merchants based on algorithmic price decreases to make products on Allegro platform more competitive
Tools / systems: Internal analytics & BI systems
Outcome / measurable impact: Strengthened margin discipline and reduced reactive discounting across key categories.
Modivo / Eobuwie — E-Commerce Pricing Function Setup
Role: Head of Pricing / Pricing Lead
Client context: International fashion and footwear e-commerce group operating across multiple European markets.
Client challenge / objective: Establish structured pricing department and align pricing with rapid international growth.
Scope of work:
- Created a Price Management function
- Built pricing team and governance model
- Designed product segmentation-based pricing logic
- Implemented promotion optimisation framework
- Improved portfolio margin transparency
- Introduced automated price monitoring tools & dynamic pricing
Tools / systems: Advanced pricing analytics, dynamic pricing & BI
Outcome / measurable impact: Improved margin visibility and scalable pricing processes supporting international expansion.
G2A.com — Global Platform Pricing Optimisation
Role: Pricing Manager
Client context: Global digital entertainment marketplace operating in multiple currencies and regions.
Client challenge / objective: Improve pricing logic across a dynamic, multi-seller platform.
Scope of work:
- Created a Price Management function
- Designed marketplace pricing frameworks
- Introduced data-driven pricing controls
- Improved discount and campaign logic
- Supported executive decision-making
- Introduced automated price monitoring tools
Outcome / measurable impact: Increased pricing transparency and enhanced contribution margin control.
Multiple B2B & B2C Clients — Pricing Strategy Advisory
Role: Pricing Consultant
Client context: 60+ companies across retail, e-commerce, services and B2B industries.
Client challenge / objective: Improve profitability and move from ad-hoc discounting to structured pricing strategy.
Scope of work:
- Pricing diagnostics and maturity assessment
- Strategy workshops with executive teams
- Pricing policy design and implementation
- Promotion profitability modelling
Outcome / measurable impact: Over PLN 20M in cumulative profit improvement through better pricing decisions.
Next steps (Request team access)
We’ll reply with pricing, access options, and a simple rollout plan
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