E-Commerce Pricing Mastery: Strategy,
Price Setting & Profitable Promotions

This is a part of GlobalU workshop series

E-Commerce Pricing Mastery: Strategy,
Price Setting & Profitable Promotions

This is a part of GlobalU workshop series

Objective

Enable your e-commerce team deliver sustainable growth.

Schedule

Dates:
06-May-26 | 10-Jun-26

Duration: Full Day
9:00am – 5:00pm

Bartosz Talar & Tomasz Zagdan

£900

No commitment required. Free initial consultation.

Workshop Overview

I help your team turn pricing into a disciplined profit engine. In this workshop, we diagnose margin leakage, redesign discount rules, segment customers by willingness to pay, and model elasticity to support confident price moves. You leave with policies and a 90-day action plan secured.

Programme Structure

Key Module 1: Foundations of E-Commerce Pricing

The role of pricing in e-commerce business strategy
Fundamentals of effective pricing in e-commerce
Different types of pricing strategies in e-commerce and how to appy them (e.g.: dynamic pricing)
How to set-up prices in multichannel environment (e.g.: ecommerce store, marketplace platforms, price comparison websites, brick and mortar stores)
Common pricing mistakes in e-commerce

Outcome:
Participants understand how to define their pricing strategy consciously instead of copying competitors.

Key Module 2: Pricing Policy & Customer Segmentation

Product segmentation (traffic generators, revenue generators, margin generators and special products)
How to create rules based pricing policy based on product segmentation
How to use dynamic pricing to automate price setting

Outcome:
Participants can create a coherent pricing structure instead of inconsistent product-level decisions.

Key Module 3: Profitable Promotions in E-Commerce

Why most promotions destroy margin
6 steps of effective promotion management in ecommerce
Promotion planning (why, what, when, how)
Promotion mechanisms and how to choose the right one (e.g.: TPR, bundles, BOGO and others)
Setting promotional prices (key guidelines)
Calculating real promotion profitability (ROI)

Outcome:
Participants can design promotions that increase contribution margin, not just revenue.

Business Outcomes

Implement a structured pricing strategy that increases net profit by protecting margins and aligning price architecture with sustainable commercial growth objectives.
Establish rules-based product segmentation and dynamic pricing governance that eliminates ad hoc discounting and systematically improves contribution margin performance across channels.
Deploy promotion planning and ROI calculation frameworks that convert campaigns from revenue-driven discounting into controlled profit-generating commercial investments with measurable returns.

Is this right for your organisation?

This is a good fit if you need to:

Protect margins by replacing reactive competitor-based pricing with a structured, rules-driven system aligned to strategic growth objectives and profit targets clearly.
Increase contribution margin through disciplined product segmentation and channel-specific price logic that eliminates inconsistent discounting and price wars across sales channels.
Drive profitable revenue growth by turning promotions into controlled, ROI-calculated levers instead of margin-eroding tactical reactions guided by clear profitability rules.

Typical business use cases:

What you’ll be able to do after this workshop:

Apply structured pricing strategy to drive profitable growth across channels with clear differentiation and consistent decision-making frameworks in daily commercial execution.
Implement product segmentation and automated price setting processes to manage portfolios efficiently while protecting margins and responding dynamically to market changes.
Design revenue-driving promotions that increase sales performance without eroding profitability using structured guidelines instead of intuition-based discounting decisions across ecommerce channels.

Where you can apply these skills immediately:

Design structured pricing strategies that align product segmentation, automate daily price updates, and differentiate channels without eroding competitive margins sustainably confidently.
Manage multi-channel pricing decisions by applying clear policies, responding to competitor movements, and protecting profitability during marketplace negotiations in fast-paced environments.
Run data-driven promotions that increase conversion rates, calculate margin impact accurately, and prevent revenue losses from reactive discounting across product portfolios.