CPD Course

Digital Marketing Specialisation (CPD)

Develop essential digital marketing knowledge through flexible online learning, building skills in marketing strategy, customer engagement, and digital technologies. Benefit from practical learning designed to support business growth and modern marketing success.

Self-paced CPD course 100% online

 

 

8 - 12 weeks Duration
54 hours Total CPD Hours
Beginner Level
GlobalU Provider

 

 

 

Programme overview

The Digital Marketing Specialisation introduces learners to the essential principles, strategies and analytical skills needed for effective digital marketing in today’s competitive business environment. The course supports learners in understanding how organisations create value, engage customers and achieve sustainable growth through marketing and digital technologies.

Throughout the course, learners will explore key areas of digital marketing, including customer engagement, digital communication, online branding, marketing strategy, and performance analysis. The course also introduces the tools and techniques businesses use to connect with audiences across digital platforms and measure marketing effectiveness. By the end of the course, learners will have developed a broader understanding of how digital marketing supports business growth and how modern organisations adapt to changing consumer behaviours in an increasingly digital world.

Modules

Curriculum

Course Modules: 

  • Introduction to Marketing and Business Foundations
  • Marketing Planning and Strategic Approaches
  • Marketing Mix
  • Foundations of Digital Marketing
  • Digital Customer Journey
  • Marketing Communications and the Promotion Mix
  • Creative Promotions and Channel Strategies
  • Digital Strategies and Performance

Assessment: 

Learners complete weekly interactive multiple-choice quizzes to support learning, track progress and reinforce understanding. There is no formal exam. Learners must complete the course in full to receive a certificate.

Completion Certificate:

On successful completion, learners receive a Certificate of Completion issued by GlobalU.

Platforms: 

  • Articulate 360
  • Vimeo
  • GlobalU LMS
  • Certifier
  • Stripe 

No Formal Qualifications
There are no formal qualifications required to enrol on this course. It is suitable for learners from a range of educational and professional backgrounds.

Beginner Friendly
This course is designed for individuals who are new to marketing or digital marketing, as well as those looking to build foundational knowledge.

English Proficiency
Learners should have a good understanding of written and spoken English to engage with the course content and activities effectively.

Professional Interest (Optional)
The course is ideal for aspiring marketers, business owners, digital content creators, or professionals looking to develop their digital marketing skills.

Learning objectives

 

  •  Explain key digital marketing concepts, terminology, and frameworks
  • Analyse how digital marketing supports organisational goals
  • Examine how digital platforms influence consumer behaviour
  • Evaluate the impact of digital ecosystems on business models
  • Apply digital marketing principles to practical scenarios
  • Assess the relationship between marketing activity, demand, pricing, and competition
  • Interpret digital marketing data to support decision-making
  • Evaluate ethical, legal, and sustainability considerations in digital marketing
  •  Understand how integrated digital marketing strategies support business growth

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